Social Advertising
Reach your perfect
Audience.
It’s hard to get ahead of the crowd without social advertising. Using smart targeting and reactive creative, we can show your products to those most likely to purchase. They won’t just see your offer; they’ll want to try.
Why do we use Social Ads?
Facebook reached 2.8 billion active users at the end of 2020 and is currently the world’s largest social media platform. Instagram is the fastest growing platform, having surpassed 1 billon users in 2020, being the most successful visual platform online.
We use social ads to grow communities on Instagram, Facebook, and other channels to retain customers, retarget/up-sell, and prospect new high intent users. We can create a funnel-led strategy to reach a large audience at a low cost per click within the Facebook advertising platform. These are then carefully filtered into high-intent audiences to drive higher target creative towards them for the intent of purchasing. Our recipe for success focuses on using the perfect mix of relevant content, reactive campaign copy, and interest-based targeting.
Grow your sales: In 2022,
Yoke clients saw an average of 3-6x Return on ad spend.
Expand your reach: Reach your current and new audiences across Googles entire network.
Automation: Auto-updated inventory to only advertise available products.
Track Performance: Visual reporting, see your campaign performance with ease.
Where will my Social ads show?
Social Channels: We develop our ads to fit right into your users feeds, improving the chance of engagement and conversion. We don’t want boring spammy ads anymore!
Messenger: We also show your ads within FB messenger as part of conversation-based campaigns. We can then redirect these customers straight into your inbox to finalise transactions.
Facebook Shops: Driving traffic to a beautifully designed Facebook shop has been seen to increase sales by allowing customers to purchase your products without leaving the app.
FB Audience network: Take your ads further with the FB audience network, where we can show your ads on a range of third party apps and websites!
How we bring you
Results.
First Step
Research
We take a deep dive into your brand, products, services and current social and digital analytics. Placing ourselves in the customer’s shoes, we see patterns, user journeys and what does and doesn’t work. Alongside you, we get a core understanding of how best to bring out your visibility within Search.
Second Step
Strategy
Third Step
Implementation
Our specialists gear up each platform for swift implementation with the tone of voice perfected and strategies on hand. We give you the breathing room to be as involved in the process as you want while our specialists put our strategies into place, experiment and grow your channels.
Final Step
Future-Proof
After a month or two of analysing, we set our sites on future-proofing your marketing. At this stage, we should have a good idea of your baseline results; from here, we continuously optimise and look to raise that baseline with each following month. These ideas will be communicated in your monthly reports.
It can be easy to lose sight of what social advertising really is. The simplest way to approach it is to be effective at organic search marketing. We achieve this by knowing your audience, curating creative specifically for them and following with an offer so good, it would be silly to say no.
Free Audit / Review
Already ran Facebook ads before? We can provide a quick and free glaze over your current ads platform to help you understand the good, the bad and the ugly. From here, we can give you some ideas of what we would do before you sign up.
Dedicated Account Managers
Your dedicated account manager will stay on your account, absorb your business trends and make it their goal to build it like it's their own. Your account manager will spend this time in your ad account and report their findings right back to you.
Pay as you grow
We charge a flat management fee to cover our core hours on the account, market research, optimisations and planning. We look at the plan requirements as your list grows and review our packages accordingly to recoup the additional time investment from our side.
3 Month Minimum Term
We don't tie you down into long term contracts. We just ask for some patience to build the data we need. We work for retention, and as a team, we value transparent communication and intense focus, so you know the right people are on the job. If you do wish to leave, we just ask you to give us a months notice.
Conversion Tracking
We are data nerds at heart, and our ad specialists aren't an exception. By configuring your analytics and conversions, we can ensure that every call, email and sale you receive get recorded, which gives you a clear view of the ROI and value behind your ads.
Full Optimisation
We squeeze as much value as possible out of our campaigns by remaining creative, reactive, and goal-driven. We optimise our campaigns weekly, ensuring all are running how we want. Otherwise, we rework them to utilise your budget better. Optimising is always a continuous process, and we pride ourselves on our adaptability.
Click Fraud Protection
Using top click fraud software, we help filter out fake clicks from competitors and bots to leave you more budget to spend on real customers - for no additional fee!
Monthly Reviews & Reports
We know how busy it is to run a business in today's age. So, we have a monthly strategy meeting to get any new news or updates from yourself, and you can quickly get back to the other areas moving your business forward. We'll get a report over to you at the end of the month containing every email marketing result.
Case Studies
Funky Nut Co is an adventurous and bold peanut butter product manufacturer with the products, personality and mentality to scale. We’ve been using the power of Google Ads for countless years to increase our clients’ ROI dramatically, but sometimes we get results that even shock us. Our strategy with Funky Nut Company was a case of identifying what problems the business was currently facing and creating a truly unique and dynamic solution that later helped them scale from a 4 figure to a 6 figure business.
Request a free audit
We offer all potential new customers a free ads audit to give you an objective assessment of your current campaign performance. We can take a look and give you an insight into what is going on in there and how our service may help to improve the performance. If we don’t think we can help you, we will tell you.
Once we get access to your Facebook ads account and Google analytics, we will arrange of meeting to discuss the results and recommendations.
If you have never run Facebook ads before, then let’s jump straight in and have a good chat about your goals and objectives. We can run you through what we would suggest testing and implementing to achieve those goals. Our intro calls are super casual and relaxed so be as transparent as you can so we can be realistic on what we can do.
Let us help your business GROW,
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