Search Advertising
Glow in the abyss of
Search.
Why do we use Google Ads?
Google has become the search superpower of the earth over the last two decades.
85% of online purchases start with an online search.
Google ads are cost-effective for businesses of any size to access a virtually unlimited target audience. As the platform grows, so does the variation of advertisements that we can offer the busy business owner. We can utilise budgets of all sizes, control campaigns’ lifecycle, and optimise in real-time with extreme flexibility.
We use Google ads to help SME’s compete against the market leaders, disrupt the marketplace and grow their customer base.
Grow your sales: In 2022,
Yoke clients saw an average of 3-6x Return on ad spend.
Expand your reach: Reach your current and new audiences across Googles entire network.
Automation: Auto-updated inventory to only advertise available products.
Track Performance: Visual reporting, see your campaign performance with ease.
Where will my Search ads show?
Google Shopping: A powerful tool to show off your product lines based on exact or broad search keywords. The most convenient way to shop on Search.
Search network: Trigger on your core keywords while thinking outside of the box. Help your customers find you with smart targeting campaigns.
Youtube: With more than 2 billion users per month, you can display your product videos/animations on some of your favourite channels in a range of different formats.
Display network: Access Googles full network of third party channels and advertising space. Display your campaigns within high intent websites, Gmail and more!
How we bring you
Results.
First Step
Research
Second Step
Strategy
Third Step
Implementation
Final Step
Future-Proof
After a month or two of analysing, we set our sites on future-proofing your marketing. At this stage, we should have a good idea of your baseline results; from here, we continuously optimise and look to raise that baseline with each following month. We will communicate these ideas in your monthly reports.
Google ads is a study of consumer behaviour and their transactional journey from source to purchase. By becoming the consumer, you can find and test non-generic keywords to win higher ranking spots at a lower cost.
Free Audit / Review
Already ran Google ads before? We can provide a quick and free glaze over your current ads platform to help you understand the good, the bad and the ugly. From here, we can give you some ideas of what we would do before you sign up.
Dedicated Account Managers
Your dedicated account manager will stay on your account, absorb your business trends and make it their goal to build it like it's their own. Your account manager will spend this time in your ad account and report their findings right back to you.
Pay as you grow
We charge a flat management fee to cover our core hours on the account, market research, optimisations and planning. We look at the plan requirements as your list grows and review our packages accordingly to recoup the additional time investment from our side.
3 Month Minimum Term
We don't tie you down into long term contracts. We just ask for some patience to build the data we need. We work for retention, and as a team, we value transparent communication and intense focus, so you know the right people are on the job. If you do wish to leave, we just ask you to give us a months notice.
Conversion Tracking
We are data nerds at heart, and our ad specialists aren't an exception. By configuring your analytics and conversions, we can ensure that every call, email and sale you receive get recorded, which gives you a clear view of the ROI and value behind your ads.
Full Optimisation
We squeeze as much value as possible out of our campaigns by remaining creative, reactive, and goal-driven. We optimise our campaigns weekly, ensuring all are running how we want. Otherwise, we rework them to utilise your budget better. Optimising is always a continuous process, and we pride ourselves on our adaptability.
Click Fraud Protection
Using top click fraud software, we help filter out fake clicks from competitors and bots to leave you more budget to spend on real customers - for no additional fee!
Monthly Reviews & Reports
We know how busy it is to run a business in today's age. So, we have a monthly strategy meeting to get any new news or updates from yourself, and you can quickly get back to the other areas moving your business forward. We'll get a report over to you at the end of the month containing every email marketing result.
Case Studies
Vive, a fantastic innovative natural snack company, worked with Yoke.Digital to build out search campaigns to generate brand exposure and traffic to their e-commerce site. Working with their beautifully packaged products and targeting their ideal demographics, we generated a comfortable ROAS to reinvest further into the companies growth. Experimenting with search variants, we were able to find what works best for Vive and allocate assets accordingly.
Request a free audit
We offer all potential new customers a free ads audit to give you an objective assessment of your current campaign performance. We can take a look and give you an insight into what is going on and how our service may help improve the performance. If we don’t think we can help you, we will tell you.
Once we get access to your Google ads account and Google analytics, we will arrange of meeting to discuss the results and recommendations.
If you have never run Google ads before, then let’s jump straight in and have a good chat about your goals and objectives. We can run you through what we would suggest testing and implementing to achieve those goals. Our intro calls are super casual and relaxed, so be as transparent as you can so we can be realistic on what we can do.
Let us help your business GROW,
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