Shine in the Dark:
What The Brand Needed
When Eat Vive contacted us, they had just come off rolling out a successful social media strategy. They then set their sites on optimising and improving their traffic and ability to reach new customers from other channels. Within e-commerce, the demographic can come from anywhere, but it is sensible to test/experiment before going headfirst into a new channel to minimise risk.
Being in a very competitive industry, Vive wanted to explore how we could utilise search to touch upon new markets and disrupt an already saturated ocean on protein bar and snack bar manufacturers with huge budgets.
What We Did
Eat Vive had a range of products that created ample opportunities for market expansion, so Google Ads was a no-brainer. Vive gave us control of their ads management platform, where we implemented a variety of advertising formats to test which areas of search were most effective. We had to consider budget allocations and scaling a comfortable return on ad spend (ROAS).
Eat Vive is an exceptional brand with an incredible team. Over the months working with Eat Vive, we generated between a 400-700% ROAS by using various brand/broad campaigns, alongside a strong Google Shopping strategy. This cohesion made this an enjoyable project that reflected in the results.
Keyword and Industry Research
Testing, Testing Testing
Explore the variants
Running experimental search advertising campaigns can seem counterintuitive at first; however, we can find your champion advertising format that enables us to see the best ways of utilising your budget. Eat Vive has beautiful and colourful products that stand out from the bunch – using variants such as Google Shopping was a successful contributor to PPC. It showed off their products while comparing them to competitors products.
Keeping it fresh
Google likes seeing consistent optimisation. It tells the platform that you’re continuously looking to improve your ads and make them more relevant and high-quality for your audience. You can inject tonnes of cash into the platform, but if your ads are low-quality or you don’t adhere to their guidelines, your ads won’t be seen. Stay too far from their beaten path, and you’ll be penalised too. We ensured Eat Vives platform has a consistently updated product feed, product descriptions, working links and that the content follows Google’s basic guidelines.