Reach new audiences:
Social advertising can bring so much value to a range of different objectives. One of our favourites was working on the Funky Nut Rocks new flavour launch, which made record sales for the company.
What The Brand Needed
Funky Nut emphasised their need to differentiate themselves from their heavy competition. The ability to do so had never been more important; with a new, up-and-coming product, standing out on the market was essential.
Funky Nut’s character was its most prevalent unique selling point. With a bright new product ready for launch directly after a rebrand, they needed a way to get in front of new customers in a way that still allowed them to be unique.
What We Did
Our focus was on developing something extraordinary for this launch. Our campaign had to represent Funky Nut’s personality and tenacity to disrupt the marketplace.
Our efforts to create an engaged community on organic channels such as Instagram and Facebook proved to be our foundation, as we had built these warm audiences in preparation for a full-scale product launch. This launch would hit all funnel stages, enticing new users through these platforms while speaking directly to our curated and engaged audience.
Working alongside the talented and gifted storytellers at Tungsten Media, we developed multiple promo variations to align with the promotional channels and return incredible results for funky Nut.
Tungsten’s mix of robotics with magical creative direction gave us the creative freedom to create something genuinely engaging – creative that encapsulated precisely what Funky Nut was about.
Brainstorming & Conceptualizing
Planning is a crucial step in ensuring any creative resonates with your targeted demographics. Doing so enables you not to lose sight of the brand and products unique selling point. Working together as a collaborative unit, we touched upon our strategies to captivate the core purpose of the videos, which was flavour, colour and originality.
Launching a multistep teaser campaign, we hinted to our communities and new prospects that a new product is coming to market from an independent nut butter manufacturer that many love. We used a mix of warm audiences that we developed over time specifically for exposure to cover all areas of the funnel ready for launch day. Teasing the product helps us deliver user data to use on launch day on stronger conversion focus campaigns.