Reach new audiences:
Social advertising can bring so much value to a range of different objectives. One of our favourites was working on the Funky Nut Rocks new flavour launch, which made record sales for the company.
What The Brand Needed
What We Did
We knew that we had to develop something extraordinary for this launch to represent Funky nut’s personality and tenacity to disrupt the marketplace. After creating an engaged community on organic channels such as Instagram and Facebook, we built warm audiences ready for a full-scale product launch hitting each area of the funnel. Our creatives on this particular project we’re Tungsten Media, incredibly gifted storytellers that mix robotics with magical creative direction. Teaming up with Tungsten Media, we developed multiple variations of the promo to align with the promotional channels and return an incredible new height in results for Funky nut co using social media advertising.
Brainstorming & Conceptualizing
Planning is a crucial step in ensuring any creative resonates with your targeted demographics. Doing so enables you not to lose sight of the brand and products unique selling point. Working together as a collaborative unit, we touched upon our strategies to captivate the core purpose of the videos, which was flavour, colour and originality.
Launching a multistep teaser campaign, we hinted to our communities and new prospects that a new product is coming to market from an independent nut butter manufacturer that many love. We used a mix of warm audiences that we developed over time specifically for exposure to cover all areas of the funnel ready for launch day. Teasing the product helps us deliver user data to use on launch day on stronger conversion focus campaigns.