Blog Writing & Management
The Foundation of Content
Make your mark online with Blog Posts
Managing a blog takes significant effort and resources. Researching topics takes skill, but writing them takes sufficient time to do correctly. Yet, removing them from your content strategy could be hindering your brand’s potential.
Websites that have a blog are shown to have 434% more indexed pages.
More indexed pages mean more ways customers can find you online, potentially drastically increasing the traffic to your website. Blog posts can also be repurposed into different content types, reposted on social media, sent through email and so on; the opportunities are limitless.
Increase site traffic: More indexed pages means more traffic to your website, including the ability to rank for specific search terms.
Improve credibility: Customers feel safe buying from you because they know you are regularly updating your website and providing valuable content.
Content Machine: Repurposing your blog posts creates an evergreen content machine that fuels itself.
Track Performance: Analyse each posts performance long-term to see which posts your audience value the most & which
brings you more traffic.
How does blog management work?
How we bring you
We take a deep dive into your brand, products, services and current social and digital analytics. Placing ourselves in the customer’s shoes, we see patterns and the user journey. We use this data to understand what queries your customers may be searching. Then, as a base, we use these ideas to formulate blog post topic ideas.
As an extension of your core team, we look at our current successful strategies and uniquely identify how to shape them to your brand and goals. Each blog post can then be added into these strategies to amplify their reach and, as a result, the overall traffic to your website.
Future-proofing your blog means each piece uploaded should be evergreen. As such, your allocated writer will work on topics that stand the test of time and can bring in traffic for years to come. The only exception being if you request a particular blog topic that isn’t evergreen.
Request a free audit
We offer all potential new customers a free blog audit to provide you a subjective breakdown of what our writers think you’re doing right and wrong. We can take a look and identify how our service may help to improve the performance of your blog. If we don’t think we can help you, we will tell you.
We can provide greater, more in-depth analysis if you’re able to provide your blog post analytics, although this is not required. If not, our writers will give you some insight from their face value assessment.
If you have never uploaded a blog post, or your website doesn’t have a blog section, then let’s jump straight in and have a good chat about your goals and objectives. We can run you through what we would suggest testing and implementing to achieve those goals. Our intro calls are super casual and relaxed so be as transparent as you can so we can be realistic on what we can do.
Let us help your business GROW,
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