Case study

One More Cast

A Shopify store for a fishing tackle and outdoor products brand founded by Ali Hamidi and Ray Kelvin, built to turn a large video audience into online orders.

SectorFishing tackle ecommerce

PlatformShopify

omctackle.com

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The brief

One More Cast makes fishing tackle and outdoor products and produces fishing TV and online content. The store needed to carry a wide range of tackle, bait, hardware and clothing, sell to UK and international anglers, and keep up with new product drops.

What we built

A Shopify store with clear shop-by-category navigation for terminal tackle, bait, rods and reels, hardware and clothing, a new arrivals collection, rig bundles, and multi-currency, multi-language selling for customers outside the UK.

Results

What changed.

£1,152,864

Tracked online revenue, Jan–Nov 2025

+49%

Revenue vs the same months of 2024

15,493

Online orders, Jan–Nov 2025

Source: Google Analytics 4, January to November 2025 vs January to November 2024, all traffic channels.

Online revenue per month20242025

Source: Google Analytics 4, monthly purchase revenue, January to November in 2024 and 2025, all traffic channels.

January to November, year on year20242025

Online revenue+49%

Orders+10%

Sessions+20%

Organic search sessions+15%

Source: Google Analytics 4, all traffic channels. Bars start at zero, and each row has its own scale.

The figures as text

£1,152,864 in tracked online revenue in January to November 2025, up 49% on the same months of 2024 (£772,297).
15,493 online orders, up 10% (14,079), from 653,449 sessions, up 20% (544,109).
155,683 sessions from organic Google search, up 15% (135,413).

Source: Google Analytics 4, January to November 2025 vs January to November 2024. Figures cover all traffic channels.

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