Case study

Ocean Pitch

A website for a campsite a short walk from Croyde Bay in North Devon, built to turn summer searches into booked pitches.

SectorHospitality and holidays

PlatformWordPress

oceanpitch.co.uk

Visit the live site →

The brief

Ocean Pitch offers tent, campervan and roof-tent pitches, glamping and surf hire close to Croyde beach, with food served on site. The site needed to sell the setting, answer the practical questions campers ask before they book, and get people to the booking page quickly.

What we built

A WordPress site with booking calls to action throughout, a campsite map, and pages for surf hire, glamping and the two on-site food outlets. A blog on local beaches and day trips, a gallery, live Tripadvisor reviews and an Instagram feed give the feel of the place.

Gift vouchers link straight to the booking system, and a season countdown keeps the opening dates front of mind.

Results

What changed.

12,896

Clicks from Google search, Dec 2025 to Sep 2026

401,322

Search impressions over the same period

2,557

Clicks for "ocean pitch campsite"

Source: Google Search Console, December 2025 to September 2026.

Google clicks per month since launch

Source: Google Search Console, monthly clicks, December 2025 to September 2026. October 2026 is excluded because the month isn't over.

Top 3 on Google“ocean pitch campsite”Average position 1.9 · 2,557 clicks

Page one on Google“croyde campsites”Average position 4.0 · Page one

Average Google position, Google Search Console, December 2025 to September 2026.

The figures as text

12,896 clicks from Google search in the first 10 months after launch (Dec 2025 to Sep 2026).
401,322 search impressions over the same period.
Averages a top-3 position for its main search, "ocean pitch campsite" (2,557 clicks), and is on page one for "croyde campsites" (average position 4.0).

Source: Google Search Console, December 2025 to September 2026.

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