Case study

Debbie's Aesthetics

A website for an aesthetics and beauty clinic and training academy in Stanway, Colchester, built to explain each treatment and get people booking a consultation.

SectorHealth and beauty

PlatformWordPress

debbiesaesthetics.com

Visit the live site →

The brief

Debbie's Aesthetics offers skin tightening, anti-wrinkle, dermal filler, polynucleotide, microneedling and facial treatments, alongside a training academy and a product shop. The site needed to present a wide treatment menu clearly, build trust in the practitioner, and make booking a consultation easy.

What we built

A WordPress site with a treatment menu covering each service, a WooCommerce shop, and pages for the training academy, about and contact. Booking, call and WhatsApp buttons sit throughout, with the clinic's booking policy shown clearly.

Results

What changed.

+128%

Google clicks, Jun–Sep 2026 vs Jun–Sep 2025

+51%

Search impressions over the same months

1,077

Google clicks, Jun–Sep 2026

Source: Google Search Console, June to September 2026 vs June to September 2025.

Google clicks per month

Source: Google Search Console, monthly clicks, June 2025 to September 2026.

Same four months, a year apartJun–Sep 2025Jun–Sep 2026

Google clicks+128%

Search impressions+51%

Source: Google Search Console. Bars start at zero, and each row has its own scale.

Top 3 on Google“hayfever injections colchester”Average position 2.6 · Top 3

Average Google position, Google Search Console, June to September 2026.

The figures as text

Google search clicks up 128% year on year: 1,077 clicks from June to September 2026, against 472 for the same months in 2025.
Search impressions up 51% over the same period (35,001 against 23,107).
Averages a top-3 position for "hayfever injections colchester" (average position 2.6).

Source: Google Search Console, June to September 2026 compared with June to September 2025.

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