{"id":3259,"date":"2022-08-18T11:23:15","date_gmt":"2022-08-18T11:23:15","guid":{"rendered":"https:\/\/yoke.digital\/?page_id=3259"},"modified":"2022-08-18T12:14:31","modified_gmt":"2022-08-18T12:14:31","slug":"roas-calculator","status":"publish","type":"page","link":"https:\/\/yoke.digital\/roas-calculator\/","title":{"rendered":"Tools | ROAS Calculator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3259\" class=\"elementor elementor-3259\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a903c7 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1a903c7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4380e9\" data-id=\"d4380e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51eead3 elementor-headline--style-rotate animated-fast elementor-invisible elementor-widget elementor-widget-animated-headline\" data-id=\"51eead3\" data-element_type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;animation_type&quot;:&quot;typing&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/yoke.digital\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-animated-headline.min.css\">\t\t<h1 class=\"elementor-headline elementor-headline-animation-type-typing elementor-headline-letters\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">ROAS Calculator<span style=\"color: #0eb692;\">.<\/span><\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t<\/span>\n\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8648f animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fa8648f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Return on Ad Spend (ROAS) is the calculation of Spend Vs Return. We have created a nifty calculator to help calculate your ROAS easily.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c88b4d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"c88b4d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3fac40\" data-id=\"b3fac40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93a28f5 elementor-widget elementor-widget-heading\" data-id=\"93a28f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Let's see how your ads are performing.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2277b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b2277b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab08d66\" data-id=\"ab08d66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88363f elementor-widget elementor-widget-html\" data-id=\"d88363f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"entry-content\" itemprop=\"mainContentOfPage\"><p>Calculate your <strong>Return on Ad Spend<\/strong> (ROAS) with this free online calculator. Simply enter the required data points and click calculate. You\u2019ll get an instant overview of your campaign ROAS as a result.<\/p><style> .form-control{ border-radius: 3px; border: 1px solid #eee; background: #f8f8f8; height: 4em; font-size: .8em; } input[type=number] { width: 49%; text-align: center; padding: 2%; -webkit-appearance: none; } .button { background: #000000; border: 1px solid transparent; width: 100%; padding: 1.5em; border-radius: 5px; color: white; margin-top: 2em; font-size: 16px; cursor: pointer; } .button:hover { background: #0db692; } .pboxed { text-align: center; background-color: #f6f8fc; border: 1px solid #dbe3f1; max-width: 100%; margin: 2em auto 0; font-size: .9em; } <\/style> <br> <div> <input type=\"number\" id=\"ROASRevenue\" placeholder=\"Revenue \u00a3\" class=\"form-control\"> <input type=\"number\" id=\"ROASAdSpend\" placeholder=\"Ad Spend \u00a3 \" class=\"form-control\"> <div class=\"col-sm-1\"><\/div> <center> <button id=\"calbtn\" onclick=\"SimpleVersionROASCalculator()\" class=\"button\"> Calculate ROAS<\/button> <\/center> <div class=\"pboxed\" id=\"pboxed\" style=\"\"> <p id=\"ROASReturnonAdSpend\" style=\"text-align:center\/\">Your Return on Ad Sales is <strong>10.00% <\/strong><\/p><\/div> <\/div> <script type=\"text\/javascript\"> function SimpleVersionROASCalculator() { var ROASRevenue = parseInt(document.getElementById('ROASRevenue').value); let ROASAdSpend = parseInt(document.getElementById('ROASAdSpend').value); console.log(ROASRevenue + ROASAdSpend); ROASReturnonAdSpend = (ROASRevenue \/ ROASAdSpend) * 100; document.getElementById('ROASReturnonAdSpend').innerHTML = \"Your Return on Ad Sales is <strong>\" + ROASReturnonAdSpend.toFixed(2) + \"% <\/strong>\"; document.getElementById('pboxed').style.display = ''; } <\/script><h2 id=\"h-what-is-roas-return-on-ad-spend\">What is ROAS (Return on Ad Spend)?<\/h2><p>Return on Ad Spend (ROAS) is a metric describing how much revenue you've earned based on your advertising budget. If your ROAS is 400%, for example, you have generated 4x the amount you've spent in revenue.<\/p><h2 id=\"h-how-to-calculate-roas\">How to calculate ROAS<\/h2><p>Simply follow these four easy steps to calculate your Return on Ad Spend:<\/p><ol><li>Find out the total sales your ads generated, e.g., <code>\u00a31000<\/code>.<\/li><li>Find out your total spend on ads, e.g., <code>\u00a3250<\/code>.<\/li><li>Divide the total sales by your ad spend: <code>\u00a3100 \u00f7 \u00a325 = 4<\/code>.<\/li><li>Express it as a percentage: <code>4 * 100 = 400%<\/code>.<\/li><\/ol><h2 id=\"h-the-roas-formula\">The ROAS formula<\/h2><p>The Return on Ad Spend formula is as follows: <code>ROAS = 100 * total ad revenue \/ total ad spend<\/code>. If you can\u2019t measure the direct sales revenue, you can use this formula instead: <code>ROAS = number of ad conversions * average number of sales conversion * average sales price \u2013 total ad spend<\/code>.<\/p><h2 id=\"h-what-is-a-good-roas\">What is a good ROAS?<\/h2><p>There's no universally 'good' ROAS, and your return will differ by industry. In other words, your benchmark depends on what products you sell and who your competitors are. The higher your ROAS, the better. As a rule of thumb, your ROAS should be at least 250%, with the goal to be at 600% or above. The higher the better ofcourse! <\/p><\/div><\/code>.<\/p><h2 id=\"h-what-is-a-good-roas\">What should I be reaching for?<\/h2><p>An important point to remember is what is your objective? ROAS can be applied to both online sales and lead generation. Sales by working out your numbers above, whilst Lead generation you may have to figure out how much those conversions are worth to you. Then find out what your total lead conversion value is to apply the above calculation. There are many other objectives that can help increase your ROAS in which may entail some additional spend in other important areas of advertising such as brand awareness, traffic and reach campaigns that drive on impressions\/clicks rather than purchases - this can help you get more data through to your tracking tools to remarket with high intent sales conversion campaigns. <\/p><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d5061d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8d5061d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3c041b\" data-id=\"c3c041b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dd5884 elementor-widget elementor-widget-heading\" data-id=\"3dd5884\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let us know if we can help<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5bb6d8 elementor-widget elementor-widget-text-editor\" data-id=\"d5bb6d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We offer Social and Search Advertising management to help you increase your ROAS and achieve your goals. If you would like to talk to one of the team about how it works, <a href=\"https:\/\/yoke.digital\/contact\/\">contact us here.\u00a0<\/a><\/p><p>Take a look at our <a href=\"https:\/\/yoke.digital\/case-study-search-advertising\/\">Case Studies<\/a> and <a href=\"https:\/\/yoke.digital\/our-services\/\">Services<\/a> too!\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a65d2a elementor-widget elementor-widget-spacer\" data-id=\"7a65d2a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.e-container.e-container--row .elementor-spacer-inner{width:var(--spacer-size)}.e-container.e-container--column .elementor-spacer-inner,.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ROAS Calculator. Return on Ad Spend (ROAS) is the calculation of Spend Vs Return. We have created a nifty calculator to help calculate your ROAS easily.\u00a0 Let&#8217;s see how your&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages\/3259"}],"collection":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/comments?post=3259"}],"version-history":[{"count":17,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages\/3259\/revisions"}],"predecessor-version":[{"id":3282,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages\/3259\/revisions\/3282"}],"wp:attachment":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/media?parent=3259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}