{"id":3051,"date":"2022-07-26T11:07:09","date_gmt":"2022-07-26T11:07:09","guid":{"rendered":"https:\/\/yoke.digital\/?page_id=3051"},"modified":"2023-06-06T14:13:10","modified_gmt":"2023-06-06T14:13:10","slug":"case-study-email-marketing","status":"publish","type":"page","link":"https:\/\/yoke.digital\/case-study-email-marketing\/","title":{"rendered":"Case Study &#8211; Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3051\" class=\"elementor elementor-3051\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f65c28 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4f65c28\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f3344d\" data-id=\"76f3344d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-203e1441 elementor-headline--style-rotate animated-fast elementor-invisible elementor-widget elementor-widget-animated-headline\" data-id=\"203e1441\" data-element_type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;rotating_text&quot;:&quot;Building Communities:&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;rotate_iteration_delay&quot;:0,&quot;animation_type&quot;:&quot;typing&quot;}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/yoke.digital\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-animated-headline.min.css\">\t\t<h1 class=\"elementor-headline elementor-headline-animation-type-typing elementor-headline-letters\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Email Marketing<span style=\"color: #0eb692;\">.<\/span><br><\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tBuilding&nbsp;Communities:\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">PerfectTed<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7471f63f animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7471f63f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Email Marketing is one of the most valuable and cost-effective digital channels to grow sales, retention and strong community loyalty. We worked with an independent Matcha Energy brand that wanted to support their already unique social creativity with equally engaging emails.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f89f9e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6f89f9e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18a9682a\" data-id=\"18a9682a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4549ab21 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4549ab21\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">The Client<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ce21d9 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"38ce21d9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What The Brand Needed<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea9bc7 animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"fea9bc7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);-ms-flex-negative:0;flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:-webkit-box;display:-ms-flexbox;display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239d8665 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"239d8665\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>PerfectTed are creative leaders, never shying away from a chance to show their unique brand through a camera lens. Currently thriving in the beverage world, their drinks are stocked within the likes of Facebook and LinkedIn, Holland and Barret and more.<\/p><p>\u00a0<\/p><p>While their audience and engagement continue to thrive on social platforms, they needed a more direct channel to nurture their audience and grow their brand awareness. Similarly, this new channel had to retain PerfectTed&#8217;s fun, happy and interactive style.<\/p><p>\u00a0<\/p><p>With considerations for channels, the budget was a prime constraint. PerfectTed was in the critical stages of their growth, outperforming their competitors with exceptional content and a brilliant product. Their goal was to choose a platform that gave them the flexibility to promote their message the way they wanted to without breaking the bank.<\/p><p>\u00a0<\/p><p>And there was one channel that stood out above the rest.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53e7d2d4\" data-id=\"53e7d2d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-446e3acd animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"446e3acd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbc6e07 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7fbc6e07\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What We Did<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1e2dc1 animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"7a1e2dc1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-162e5ebc animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"162e5ebc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All signs pointed towards email marketing. A cost-effective platform that would allow PerfectTed to communicate one-on-one with their community and push products and exciting updates with the full use of their creativity.<\/p><p>\u00a0<\/p><p>Our email manager created custom designs for each email in Adobe Illustrator and took the load of PerfectTed by delivering multiple topic ideas each month, accompanied by an outline of content their team could film and create. Furthermore, we supported these high-quality, interactive emails with new automations and flows built from the ground up. These automations served various purposes; directing new users through a series to better understand PerfectTed and the product, while another would support and nurture longer-lasting subscribers.<\/p><p>\u00a0<\/p><p>We continued to update these automations and flows based on PerfectTed&#8217;s marketing direction, thus supporting their marketing efforts on other platforms. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14952a97 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"14952a97\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11acfdea\" data-id=\"11acfdea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ff8caf elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"2ff8caf\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper-container\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Vs-perfectted.webp\" alt=\"Vs perfectted\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Peach-and-raspberry-perfectted.webp\" alt=\"Peach and raspberry perfectted\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Perfected-drink-lineup.webp\" alt=\"Perfected drink lineup\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Marissa-perfect-ted.webp\" alt=\"Marissa perfect ted\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Pinapple-perfectted.webp\" alt=\"Pinapple perfectted\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Perfectted-group-shot.webp\" alt=\"Perfectted group shot\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<span class=\"elementor-screen-only\">Previous<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<span class=\"elementor-screen-only\">Next<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-110a468f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"110a468f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63775363\" data-id=\"63775363\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41a2075c elementor-widget elementor-widget-text-editor\" data-id=\"41a2075c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The conception of any strategy requires multiple steps and careful consideration of different viewpoints. Before starting any project, our team considers the best avenues given the client&#8217;s unique starting point.<\/p><p>\u00a0<\/p><p>As such, our processes can vary depending on the client&#8217;s current marketing, level of quality, frequency and channel choice.<\/p><p>\u00a0<\/p><p>Below is our process for this particular project:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3132c24d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3132c24d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-460577b3\" data-id=\"460577b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45127513 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"45127513\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"514\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Audience-analysis.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Audience-analysis.webp 770w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Audience-analysis-300x200.webp 300w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Audience-analysis-768x513.webp 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a395 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"74a395\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba70cb4 animated-fast elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3ba70cb4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audience Analysis<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c2b5a animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"72c2b5a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204209e9 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"204209e9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>PerfectTed had already spent time curating a solid community when they contacted us. This gave us a slight headstart on grasping what their audience loved about their product, brand, and content they were already producing. For us, this due diligence is essential to fully understand what is already working and what PerfectTed had tried with their audience before implementing new strategies.<\/p><p>\u00a0<\/p><p>Using this audience insight, we revised our current lists and created more meaningful, demographically focused lists to help improve future conversions. We also identified what content to avoid based on previous poor performance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2941eeb8\" data-id=\"2941eeb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c50743e animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4c50743e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Flow-revisions.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Flow-revisions.webp 2560w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Flow-revisions-300x200.webp 300w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Flow-revisions-1024x683.webp 1024w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Flow-revisions-768x512.webp 768w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Flow-revisions-1536x1024.webp 1536w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Flow-revisions-2048x1366.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac421b1 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1ac421b1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3bd937 animated-fast elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3d3bd937\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flow Revisions + Creation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f66291 animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"39f66291\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a76599 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"63a76599\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After finalising our demographic targeting and audience analysis, we turned our attention to the design. We briefly looked at amending PerfectTed&#8217;s current email designs but decided to move away from what was in place and move forward with new, optimised email templates designed from the ground up.<\/p><p>\u00a0<\/p><p>These new designs would capture the essence of what makes PerfectTed a fun and engaging brand while being able to deliver the strong call to action that is needed.<\/p><p>\u00a0<\/p><p>We conceptualised numerous email flows and campaigns from there that adhered to our specific audience targeting. These included careful consideration for new subscribers, current subscribers and inactive ones. Once completed, we passed them to the PerfectTed team for sign-off.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62175e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"62175e98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57cba972\" data-id=\"57cba972\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2149c04f animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2149c04f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"924\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Email-flow-implementation.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Email-flow-implementation.webp 1384w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Email-flow-implementation-300x200.webp 300w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Email-flow-implementation-1024x684.webp 1024w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Email-flow-implementation-768x513.webp 768w\" sizes=\"(max-width: 1384px) 100vw, 1384px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363944f1 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"363944f1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c86d053 animated-fast elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c86d053\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email Flow Implementation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aaa24ae animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"1aaa24ae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751a46cb animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"751a46cb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Implementing flows means ensuring accuracy and that they are future-proof in their optimisation. During this process, we double-check each flow follows from its previous one and has a set purpose. Similarly, checking that each email contains a solid CTA and miscellaneous components ensures they don&#8217;t need to be updated weekly.<\/p><p>\u00a0<\/p><p>This allows us to move forward with campaigns knowing that the flows work efficiently in the background. It also makes it substantially easier to alter these templates in the future should we wish to include more information in one particular flow.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1bc8f5f4\" data-id=\"1bc8f5f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b6646a9 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3b6646a9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"514\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Retargeting-and-optimisation.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Retargeting-and-optimisation.webp 770w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Retargeting-and-optimisation-300x200.webp 300w, https:\/\/yoke.digital\/wp-content\/uploads\/2023\/06\/Retargeting-and-optimisation-768x513.webp 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc62ac2 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2bc62ac2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b25e68 animated-fast elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"47b25e68\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Retargeting &amp; Optimisation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28464e86 animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"28464e86\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da07563 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"da07563\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Optimisation is a crucial component of email marketing. Without it, your emails may no longer be relevant or support your ongoing marketing efforts on other channels. After running both the flows and the campaigns for a month, we revisited our initial set-up and began working on optimisations.<\/p><p>\u00a0<\/p><p>We experimented with various subject lines throughout sending campaigns to test their impact on open rates. When revisiting, we found a subject line structure working more effectively; thus, we altered accordingly.<\/p><p>\u00a0<\/p><p>Part of running email marketing is adapting on the fly when analytical data highlights something interesting. If flows are underperforming, you must identify a potential issue and test solutions. These optimisations allowed us to improve PerfectTed&#8217;s results continuously.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18b40 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"18b40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f80f34e\" data-id=\"6f80f34e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ac0edf0 elementor-blockquote--skin-clean elementor-blockquote--align-left animated-slow elementor-blockquote--button-color-official elementor-invisible elementor-widget elementor-widget-blockquote\" data-id=\"5ac0edf0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.4.1 - 01-09-2021 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#55595c}.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before,.elementor-widget-blockquote blockquote footer:after,.elementor-widget-blockquote blockquote footer:before{content:\"\";content:none}.elementor-blockquote{-webkit-transition:.3s;-o-transition:.3s;transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote footer{margin-top:12px;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between}.elementor-blockquote__tweet-button{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-transition:.3s;-o-transition:.3s;transition:.3s;color:#1da1f2;-ms-flex-item-align:end;align-self:flex-end;line-height:1;position:relative;width:-webkit-max-content;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-left:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble 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.elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;-webkit-transform:translate(-50%,-50%);-ms-transform:translate(-50%,-50%);transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;-webkit-transform:translateY(-50%) scaleY(.65);-ms-transform:translateY(-50%) scaleY(.65);transform:translateY(-50%) scaleY(.65);-webkit-transition:.3s;-o-transition:.3s;transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#e6e9ec;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#e6e9ec;border-left:7px #e6e9ec;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#e6e9ec;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote__author,.elementor-blockquote--align-center .elementor-blockquote footer{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tYoke Digital is an incredible partner. They truly feel like an extension of our team. While the work Yoke does is complex, they make digital marketing seem simple! They're experts in their field and very trustworthy. I couldn't recommend them more.\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Marisa - PerfectTed Co-Founder <br><i style=\"color:#fff\">PerfectTed<\/i><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aea3127 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"aea3127\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2a1881\" data-id=\"e2a1881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fca9c06 elementor-widget elementor-widget-spacer\" data-id=\"fca9c06\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.e-container.e-container--row .elementor-spacer-inner{width:var(--spacer-size)}.e-container.e-container--column .elementor-spacer-inner,.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c838de elementor-widget elementor-widget-heading\" data-id=\"0c838de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Get in touch!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b56dd7f elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"b56dd7f\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.4.1 - 01-09-2021 *\/\n.elementor-button.elementor-hidden,.elementor-hidden{display:none}.e-form__step{width:100%}.e-form__step:not(.elementor-hidden){display:-webkit-box;display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap}.e-form__buttons{-ms-flex-wrap:wrap;flex-wrap:wrap}.e-form__buttons,.e-form__buttons__wrapper{display:-webkit-box;display:-ms-flexbox;display:flex}.e-form__indicators{-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;-ms-flex-wrap:nowrap;flex-wrap:nowrap;font-size:13px;margin-bottom:var(--e-form-steps-indicators-spacing)}.e-form__indicators,.e-form__indicators__indicator{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.e-form__indicators__indicator{-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-ms-flex-preferred-size:0;flex-basis:0;padding:0 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.elementor-button>span{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-form .elementor-button .elementor-button-text{white-space:normal;-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0}.elementor-form .elementor-button svg{height:auto}.elementor-form .elementor-button .e-font-icon-svg{height:1em}<\/style>\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3051\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"b56dd7f\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">Name<\/label><input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\" aria-required=\"true\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">Email<\/label><input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_b05b15d elementor-col-100\">\n\t\t\t\t\t<label for=\"form-field-field_b05b15d\" class=\"elementor-field-label\">Budget <\/label><div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"\u00a3350 - \u00a3500\" id=\"form-field-field_b05b15d-0\" name=\"form_fields[field_b05b15d][]\"> <label for=\"form-field-field_b05b15d-0\">\u00a3350 - \u00a3500<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"\u00a3510 - \u00a31000\" id=\"form-field-field_b05b15d-1\" name=\"form_fields[field_b05b15d][]\"> <label for=\"form-field-field_b05b15d-1\">\u00a3510 - \u00a31000<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"\u00a31100 - \u00a32500\" id=\"form-field-field_b05b15d-2\" name=\"form_fields[field_b05b15d][]\"> <label for=\"form-field-field_b05b15d-2\">\u00a31100 - \u00a32500<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"\u00a32500 - \u00a35000\" id=\"form-field-field_b05b15d-3\" name=\"form_fields[field_b05b15d][]\"> <label for=\"form-field-field_b05b15d-3\">\u00a32500 - \u00a35000<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"\u00a35000 + \" id=\"form-field-field_b05b15d-4\" name=\"form_fields[field_b05b15d][]\"> <label for=\"form-field-field_b05b15d-4\">\u00a35000 + <\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_c9a45fb elementor-col-100\">\n\t\t\t\t\t<label for=\"form-field-field_c9a45fb\" class=\"elementor-field-label\">Which services are you interested in? <\/label><div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Email Campaign Management\" id=\"form-field-field_c9a45fb-0\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-0\">Email Campaign Management<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Email Automations\" id=\"form-field-field_c9a45fb-1\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-1\">Email Automations<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Social Media Management \" id=\"form-field-field_c9a45fb-2\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-2\">Social Media Management <\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Social Advertising \" id=\"form-field-field_c9a45fb-3\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-3\">Social Advertising <\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"SEO \" id=\"form-field-field_c9a45fb-4\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-4\">SEO <\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Search Advertising \" id=\"form-field-field_c9a45fb-5\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-5\">Search Advertising <\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Blogs and Copywriting \" id=\"form-field-field_c9a45fb-6\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-6\">Blogs and Copywriting <\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Website Development\" id=\"form-field-field_c9a45fb-7\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-7\">Website Development<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">Message<\/label><textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\" required=\"required\" aria-required=\"true\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_fb24cfa elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_fb24cfa\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcbY0kgAAAAAAL-A7lqfvV5SzZIZAB8en-YnI9l\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3784bb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b3784bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96ab806\" data-id=\"96ab806\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad6728d elementor-widget elementor-widget-spacer\" data-id=\"ad6728d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email Marketing. Building&nbsp;Communities: PerfectTed Email Marketing is one of the most valuable and cost-effective digital channels to grow sales, retention and strong community loyalty. We worked with an independent Matcha&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages\/3051"}],"collection":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/comments?post=3051"}],"version-history":[{"count":42,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages\/3051\/revisions"}],"predecessor-version":[{"id":3514,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages\/3051\/revisions\/3514"}],"wp:attachment":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/media?parent=3051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}