{"id":1331,"date":"2021-10-20T22:51:42","date_gmt":"2021-10-20T22:51:42","guid":{"rendered":"https:\/\/yoke.digital\/?page_id=1331"},"modified":"2023-06-06T15:05:36","modified_gmt":"2023-06-06T15:05:36","slug":"case-study-seo","status":"publish","type":"page","link":"https:\/\/yoke.digital\/case-study-seo\/","title":{"rendered":"Case Study &#8211; SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1331\" class=\"elementor elementor-1331\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2932e989 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2932e989\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22358bc4\" data-id=\"22358bc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-268285dd elementor-headline--style-rotate animated-fast elementor-invisible elementor-widget elementor-widget-animated-headline\" data-id=\"268285dd\" data-element_type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;rotating_text&quot;:&quot;Talking Search:&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;rotate_iteration_delay&quot;:0,&quot;animation_type&quot;:&quot;typing&quot;}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/yoke.digital\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-animated-headline.min.css\">\t\t<h1 class=\"elementor-headline elementor-headline-animation-type-typing elementor-headline-letters\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">SEO<span style=\"color: #0eb692;\">.<\/span><br><\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tTalking&nbsp;Search:\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Harley Cosmetics<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdcacde animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"cdcacde\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Search Engine Optimisation allows you to rank competitively organically, get on your search engine providers&#8217; good side and provide quality and relevancy throughout your website. Harley Cosmetics&#8217; website got the loving treatment it deserved.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b946968 animated-fast elementor-mobile-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3b946968\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/yoke.digital\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-md elementor-animation-float\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dbbd703 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5dbbd703\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51b14bd7\" data-id=\"51b14bd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d6d4ee animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9d6d4ee\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">The Client<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf9e812 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2bf9e812\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What The Brand Needed<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470a4f2 animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"470a4f2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);-ms-flex-negative:0;flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:-webkit-box;display:-ms-flexbox;display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4cfc0d animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1f4cfc0d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Harley Cosmetics came to us with a recently created beautiful website. However, they didn&#8217;t have much in the way of SEO tutelage. As a result, they were still determining whether their previous developer had built the site correctly or if the appropriate SEO optimisations were made to help their site get seen.<\/p><p>\u00a0<\/p><p>A lack of an internal SEO employee or support meant this problem would persist for future updates &#8211; whether new pages or new content. With a newly founded blog section, having the ambiguity on SEO was something they couldn&#8217;t afford to lose time on.<\/p><p>\u00a0<\/p><p>In an incredibly competitive industry like cosmetics, a high-ranking listing on search is often the most effective source of quality leads and traffic. Organic also means they won&#8217;t break the bank by running ads on highly competitive keywords and search phrases.<\/p><p>\u00a0<\/p><p>Harley Cosmetics needed the confidence that their site was functioning as intended and each component was optimised with SEO in mind.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45298186\" data-id=\"45298186\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-373450d1 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"373450d1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7ba1af animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7b7ba1af\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What We Did<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-516e7840 animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"516e7840\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6daca85e animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6daca85e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After our initial conversation with Harley Cosmetics, we conducted a full SEO audit.<\/p><p>\u00a0<\/p><p>Our SEO specialist worked alongside the Harley Cosmetics team to ensure the foundation of their site was SEO proofed. Additionally, we thoroughly evaluated their keywords and conducted our keyword research independently to review and implement necessary changes, thus aiding in organic rankings.<\/p><p>\u00a0<\/p><p>The location also plays a critical role in SEO optimisation. The more locally competitive your business, the more challenging it can be to break into local rankings for your desired keywords. Harley Cosmetics was located in one of these significantly competitive geographic locations. This meant we needed to take more time considering the ranking opportunities for the site while evaluating the competition and what they were optimising for.<\/p><p>\u00a0<\/p><p>Yet, doing so locally was essential for long-term success.<\/p><p>\u00a0<\/p><p>Following this, Harley Cosmetics effectively used our monthly consultation and support to oversee and guide the direction of new content added to the website to help maintain that strong SEO presence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f9e518f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4f9e518f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30f8f2b6\" data-id=\"30f8f2b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-754f93aa elementor-blockquote--skin-clean elementor-blockquote--align-left animated-slow elementor-blockquote--button-color-official elementor-invisible elementor-widget elementor-widget-blockquote\" data-id=\"754f93aa\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.4.1 - 01-09-2021 *\/\n@charset \"UTF-8\";.entry-content 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scaleY(.65);-webkit-transition:.3s;-o-transition:.3s;transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#e6e9ec;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#e6e9ec;border-left:7px #e6e9ec;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#e6e9ec;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote__author,.elementor-blockquote--align-center .elementor-blockquote footer{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe ultimate goal is to be found organically online. To rank high on the SERP without ads and encapsulate your desired demographics purchase. But first, learn how to speak to the Search bots. \t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Dan Lee Searle <br\/><i style=\"color:#fff\">Yoke.Digital<\/i><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61e9eb61 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"61e9eb61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c38ee3d\" data-id=\"7c38ee3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5025d311 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5025d311\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"923\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-04.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-04.png 1384w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-04-300x200.png 300w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-04-1024x683.png 1024w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-04-768x512.png 768w\" sizes=\"(max-width: 1384px) 100vw, 1384px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8430a elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4d8430a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791d7d9e animated-fast elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"791d7d9e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Initial Audit <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fba3b7 animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"2fba3b7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fcd3241 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6fcd3241\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Harley Cosmetics London has various complex cosmetic treatments and services that require keywords and relevance triggers. Identifying these keywords and triggers is important as it ensures we are ranking for the right reasons, not simply due to chance.<\/p><p>\u00a0<\/p><p>We had to plan thoroughly as Harley cosmetics was in a bustling industry in one of the most sought areas globally for cosmetic services.<\/p><p>\u00a0<\/p><p>Through our initial industry and competitor research, we developed a full in-depth SEO audit to see where we needed to refine and optimise. This initial audit would be the foundation for the bulk SEO changes we would make during the project.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62a350c8\" data-id=\"62a350c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b4676f5 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4b4676f5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1383\" height=\"922\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-01.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-01.png 1383w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-01-300x200.png 300w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-01-1024x683.png 1024w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-01-768x512.png 768w\" sizes=\"(max-width: 1383px) 100vw, 1383px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b99773 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"19b99773\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d7ab1 animated-fast elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b7d7ab1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technical SEO <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ac9f88 animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"48ac9f88\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c17c490 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2c17c490\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A common area missed when building a new website is the back-end technical SEO. This can occur due to a lack of experience and know-how; sometimes, it may be a component not paid for during the build.<\/p><p>\u00a0<\/p><p>In Harley Cosmetics&#8217; case, we soon found out that this technical SEO was sorely needed to ensure the site should be doing what it was meant to do behind the scenes.<\/p><p>\u00a0<\/p><p>After our initial audit, we began planning our search optimisation strategy. Technical SEO can be linear, so long as the pages and their purpose don&#8217;t change, the SEO can be optimised. Conversely, content can be more volatile, with changes being made relatively frequently depending on the need. Thus, we started our optimisations on the technical side to give us more opportunities to address the content with a solid foundation in place.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3102ca6f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3102ca6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7714d943\" data-id=\"7714d943\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e767be0 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3e767be0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"922\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-03.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-03.png 1384w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-03-300x200.png 300w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-03-1024x682.png 1024w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-03-768x512.png 768w\" sizes=\"(max-width: 1384px) 100vw, 1384px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762e3979 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"762e3979\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbddd65 animated-fast elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7bbddd65\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Full SEO Overhaul <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747a75de animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"747a75de\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316705c3 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"316705c3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With a complete backend optimisation now in flow, our attention turned to the content. From our initial research, we implemented relevant keywords into the copy and optimised the metadata &#8211; description and tags &#8211; page by page. In some areas, this took some considerable rewrites.<\/p><p>\u00a0<\/p><p>When implementing keywords, we do our best to ensure they are added organically, especially when added directly into the content. After all, the content on the page is prepared for humans first. It must be easy to read and purposeful to the goals of the page.<\/p><p>\u00a0<\/p><p>Once finalised, we integrated the site with crucial SEO tools such as Google search console, Webmaster tools and SEM rush. These tools helped us further understand the site&#8217;s health and positioning and allowed us to clear up any errors found by the search engines themselves.<\/p><p>\u00a0<\/p><p>Using our 105-point SEO strategy, the site became fully optimised and ready to be tested.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-195e8973\" data-id=\"195e8973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16e0f58b animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"16e0f58b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1383\" height=\"922\" src=\"https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-05-05.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-05-05.png 1383w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-05-05-300x200.png 300w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-05-05-1024x683.png 1024w, https:\/\/yoke.digital\/wp-content\/uploads\/2021\/11\/S1-05-05-768x512.png 768w\" sizes=\"(max-width: 1383px) 100vw, 1383px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f16368b elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3f16368b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6869f0 animated-fast elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3e6869f0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">On-Going SEO Support<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c88a6dc animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"3c88a6dc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1449e5db animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1449e5db\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:900}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SEO, similarly to blog posts and blogging, can take a decent amount of time until you begin to see tangible results. However, failing to optimise once you do can see your site start to stagnate.<\/p><p>\u00a0<\/p><p>We worked closely with Harley Cosmetics in the months to follow the initial SEO audit. During of which, we periodically evaluated the site using our on-going SEO support. This deep analysis in search health enables us to discover any errors or links that may be causing damage to search transparency.<\/p><p>\u00a0<\/p><p>We then acted upon this information and rectified any issues that may have appeared due to now dead links or for other reasons. Doing so supports the domain&#8217;s visibility alongside new content, including blog entries, new product pages, etc.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e05a9c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"e05a9c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14a49e5\" data-id=\"14a49e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba5aa8f elementor-widget elementor-widget-heading\" data-id=\"ba5aa8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Get in touch!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164c0fe elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"164c0fe\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.4.1 - 01-09-2021 *\/\n.elementor-button.elementor-hidden,.elementor-hidden{display:none}.e-form__step{width:100%}.e-form__step:not(.elementor-hidden){display:-webkit-box;display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap}.e-form__buttons{-ms-flex-wrap:wrap;flex-wrap:wrap}.e-form__buttons,.e-form__buttons__wrapper{display:-webkit-box;display:-ms-flexbox;display:flex}.e-form__indicators{-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;-ms-flex-wrap:nowrap;flex-wrap:nowrap;font-size:13px;margin-bottom:var(--e-form-steps-indicators-spacing)}.e-form__indicators,.e-form__indicators__indicator{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.e-form__indicators__indicator{-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-ms-flex-preferred-size:0;flex-basis:0;padding:0 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.elementor-button>span{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-form .elementor-button .elementor-button-text{white-space:normal;-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0}.elementor-form .elementor-button svg{height:auto}.elementor-form .elementor-button .e-font-icon-svg{height:1em}<\/style>\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1331\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"164c0fe\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">Name<\/label><input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\" aria-required=\"true\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">Email<\/label><input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_b05b15d elementor-col-100\">\n\t\t\t\t\t<label for=\"form-field-field_b05b15d\" class=\"elementor-field-label\">Budget <\/label><div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"\u00a3350 - \u00a3500\" id=\"form-field-field_b05b15d-0\" name=\"form_fields[field_b05b15d][]\"> <label for=\"form-field-field_b05b15d-0\">\u00a3350 - \u00a3500<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"\u00a3510 - \u00a31000\" id=\"form-field-field_b05b15d-1\" name=\"form_fields[field_b05b15d][]\"> <label for=\"form-field-field_b05b15d-1\">\u00a3510 - \u00a31000<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"\u00a31100 - \u00a32500\" id=\"form-field-field_b05b15d-2\" name=\"form_fields[field_b05b15d][]\"> <label for=\"form-field-field_b05b15d-2\">\u00a31100 - \u00a32500<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"\u00a32500 - \u00a35000\" id=\"form-field-field_b05b15d-3\" name=\"form_fields[field_b05b15d][]\"> <label for=\"form-field-field_b05b15d-3\">\u00a32500 - \u00a35000<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"\u00a35000 + \" id=\"form-field-field_b05b15d-4\" name=\"form_fields[field_b05b15d][]\"> <label for=\"form-field-field_b05b15d-4\">\u00a35000 + <\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_c9a45fb elementor-col-100\">\n\t\t\t\t\t<label for=\"form-field-field_c9a45fb\" class=\"elementor-field-label\">Which services are you interested in? <\/label><div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Email Campaign Management\" id=\"form-field-field_c9a45fb-0\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-0\">Email Campaign Management<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Email Automations\" id=\"form-field-field_c9a45fb-1\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-1\">Email Automations<\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Social Media Management \" id=\"form-field-field_c9a45fb-2\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-2\">Social Media Management <\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Social Advertising \" id=\"form-field-field_c9a45fb-3\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-3\">Social Advertising <\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"SEO \" id=\"form-field-field_c9a45fb-4\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-4\">SEO <\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Search Advertising \" id=\"form-field-field_c9a45fb-5\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-5\">Search Advertising <\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Blogs and Copywriting \" id=\"form-field-field_c9a45fb-6\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-6\">Blogs and Copywriting <\/label><\/span><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Website Development\" id=\"form-field-field_c9a45fb-7\" name=\"form_fields[field_c9a45fb][]\"> <label for=\"form-field-field_c9a45fb-7\">Website Development<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">Message<\/label><textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\" required=\"required\" aria-required=\"true\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_83dbb0b elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_83dbb0b\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcbY0kgAAAAAAL-A7lqfvV5SzZIZAB8en-YnI9l\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1e0174 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"d1e0174\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5c89ab\" data-id=\"a5c89ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d544bca elementor-widget elementor-widget-spacer\" data-id=\"d544bca\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.e-container.e-container--row .elementor-spacer-inner{width:var(--spacer-size)}.e-container.e-container--column .elementor-spacer-inner,.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SEO. Talking&nbsp;Search: Harley Cosmetics Search Engine Optimisation allows you to rank competitively organically, get on your search engine providers&#8217; good side and provide quality and relevancy throughout your website. Harley&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages\/1331"}],"collection":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/comments?post=1331"}],"version-history":[{"count":82,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages\/1331\/revisions"}],"predecessor-version":[{"id":3565,"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/pages\/1331\/revisions\/3565"}],"wp:attachment":[{"href":"https:\/\/yoke.digital\/wp-json\/wp\/v2\/media?parent=1331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}