The Importance of a Welcome Series – Email Automation

Kat Lammas

Kat Lammas

The welcome series email automation flow is one of the most powerful flows a business can implement. This is a sequence of emails used to introduce your brand to potential customers while educating them on the benefits of the product or service you are offering.

What Is a Welcome Series?

Also often called a “drip campaign, ” the welcome series email flow is a chain of emails sent out to new mail list subscribers to establish brand awareness, educate them on your product or service, and nurture your new audience.

The welcome series allows you to maintain your audience’s newfound attention and interest over 30 days or so through 5-7 emails.

Why Do You Need a Welcome Series?

Email is one of the oldest forms of digital marketing. And yet, it remains one of the most effective ways to reach your audience. While social media platforms come and go, and the algorithm changes continue to challenge us all, email essentially stays the same.

As a communication platform, it is also neutral and not controlled but a third-party company like Facebook or Twitter.

A welcome series initiates the marketing process for your customers and is an excellent opportunity to tell your brand’s story without bombarding your audience with information. This connection allows you to create a strong foundation for the relationship going forward.

In a survey, 74.4% of people say they expect a welcome email once they have signed up for a new mail list or newsletter. Considering this level of expectation, this initial email will also be the most read email you will ever send to each person, often reaching an open rate between 50% and 86%.

What Is the Difference Between a Welcome Series, and an Email?

A welcome series is how your subscriber will get to know you and your brand and is ultimately how you build a relationship with new prospecting customers. This series is usually 5-7 emails long, spanning between 2 weeks and 2 months in delivery. On average, a consumer needs 7 touchpoints to remember a brand.

A welcome email is a one-off email that someone will receive to confirm they have subscribed to your mail list. This email may contain information about you and your brand, a discount code for their first order, CTA’s for your social channels and other essential information. However, the email will typically be short and sweet. This is still a crucial email to consider setting up when running email marketing but ultimately is less nurturing to your audience.

Your internal business goals will help you decide whether a single welcome email or a series will suffice.

Email @ sign

What Kind of Emails Should I Put In My Welcome Series?

What is it you want to tell your subscribers? What impression do you want to convey, and what story do you want to tell? Simply put, you want to tell them something they’re going to remember, which will differentiate you from everyone else.

Highlight your advantages and unique selling points within your welcome series, and don’t be afraid to utilise case studies, reviews and customer testimonials to portray your company ethos.

Here are some other key elements to consider:

  • Thank them for joining your mail list, and provide some information about your brand and the product or service you are offering
  • Provide more detailed information about where the brand has come from, allowing them to feel more invested
  • Offer a welcome discount code or incentive for signing up to your mail list.
  • Remind them to connect with you on your social channels
  • Give the audience some insight into what’s coming soon for the brand, i.e. new products coming soon, new stockists, a re-brand in development etc., so they feel they have an exclusive look into your brand.

Remember, you’re trying to create an intimate and personal connection through this series, enhancing and neutering the relationship with your email subscribers.

Additional Email Tips From

Generally speaking, you want to treat your welcome series as you would any other email to a subscriber; this means avoiding spam, keeping the message short and relevant and accounting for different intentions and stages within your marketing funnel.

Here are some general tips to help make your welcome series/emails pop:

  • Only email people that have expressed an interest in being on your mail list by signing up on your website
  • Always send the first welcome email immediately, and space out the following emails appropriately for your content. 
  • Time your emails based on your industry and product. What is appropriate for you and your audience? You don’t want to overwhelm your subscribers, nor do you want to lose their interest. 
  • Remind people to follow your social media channels regularly.
  • Make sure you meet subscriber expectations by fulfilling whatever their expectations are when signing up to your mail list. If you’ve promised a monthly newsletter, make sure this is covered.

Using these tips you should be able to get your email welcome series set up for success. If you’re curious what our email clients say about us, you can check out our case study here, or get in touch, we’d love to help out and make your next email campaign a success.

Share on facebook
Share on twitter
Share on linkedin

About Us

We founded Yoke on the backbone of strong, transparent communication. Our small team of dedicated marketers have a passion for everything digital marketing. Alongside managing your channels, the team also places themselves in your brand’s shoes, and we treat it like one of our own.



Recent Posts



  1. Hi there, just became aware of your blog through Google, annd found that it’s truly informative.
    I’m going to watch out for brussels. I will
    be grateful if you continue this in future. A lot of people
    will be benefited from your writing. Cheers!

    Feel free to visit my webpage; bankomat

  2. hello there and thank you for your information – I’ve certainly picked up anything new from right here.
    I did however expertise a few technical points using this website, since I experienced to
    reload the web site a lot of times previous to I could get it to load correctly.
    I had been wondering if your web hosting is OK? Not that I am complaining,
    but slow loading instances times will often affect your placement
    in google and could damage your high quality score
    if advertising and marketing with Adwords. Well I’m adding this RSS to my e-mail and could look out for much more of your respective exciting content.
    Ensure that you update this again very soon.


  4. Sports betting, football betting, cricket betting, euroleague football betting,
    aviator games, aviator games money – first deposit bonus up to 500 euros.Sign up bonus

  5. Very good article! We will be linking to this great post on our site.

    Keep up the great writing.

  6. I really like your blog.. very nice colors
    & theme. Did you design this website yourself or did you hire someone to
    do it for you? Plz answer back as I’m looking to construct my own blog and would like to know where u
    got this from. cheers

  7. You’re so awesome! I do not believe I’ve read through anything like
    that before. So wonderful to find somebody
    with a few genuine thoughts on this topic. Seriously..

    thanks for starting this up. This site is one thing that is needed on the web, someone with a bit of originality!

  8. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my
    newest twitter updates. I’ve been looking for a plug-in like this for quite some time
    and was hoping maybe you would have some experience with something
    like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward
    to your new updates.

  9. After exploring a handful of the blog posts on your web site,
    I honestly like your technique of writing a blog. I bookmarked it to my bookmark site list and will be
    checking back in the near future. Please visit my web site too and let me know how you feel.

  10. I savour, lead to I found exactly what I was looking for.
    You’ve ended my 4 day lengthy hunt! God Bless you man. Have a nice day.

  11. Hi there Dear, are you in fact visiting this site daily, if so afterward you will definitely take pleasant know-how.

  12. Hey! Someone in my Myspace group shared this site with us so I came to look it over.
    I’m definitely enjoying the information. I’m bookmarking
    and will be tweeting this to my followers! Outstanding blog and outstanding design.

  13. It’s a pity you don’t have a donate button! I’d definitely donate
    to this brilliant blog! I guess for now i’ll settle
    for book-marking and adding your RSS feed to my Google account.

    I look forward to new updates and will talk about this site with
    my Facebook group. Chat soon!

    Also visit my site: sell my home

  14. Fantastic site. Plenty of helpful information here.
    I’m sending it to some friends ans additionally sharing in delicious.
    And certainly, thanks on your sweat!

  15. Hello mates, its wonderful article about cultureand fully explained, keep it
    up all the time.

  16. I have been surfing online greater than three hours as of late,
    yet I by no means found any fascinating article like yours.
    It is pretty worth sufficient for me. In my view, if all site owners and bloggers made good content material as you did, the web might
    be a lot more useful than ever before.

  17. Thankfulness to my father who shared with me concerning this weblog, this webpage is
    truly amazing.

  18. After checking out a number of the blog articles on your web site, I truly like
    your technique of blogging. I saved as a favorite it to my bookmark website
    list and will be checking back soon. Take a
    look at my web site too and let me know how you feel.

  19. sex

    Hmm is anyone else experiencing problems with the pictures
    on this blog loading? I’m trying to find out if its a problem on my end or
    if it’s the blog. Any feedback would be greatly appreciated.

  20. I’m really impressed together with your writing talents
    as well as with the layout to your blog. Is that this a paid topic or did you modify it yourself?

    Anyway stay up the excellent quality writing, it’s rare to
    look a great blog like this one nowadays..

  21. If some one desires expert view regarding running a blog afterward
    i propose him/her to visit this blog, Keep up the nice job.

  22. I believe this is among the such a lot significant information for me.
    And i’m satisfied reading your article. But should observation on few normal issues, The site style is ideal, the articles is actually excellent :
    D. Good task, cheers

  23. Hi there! This is my 1st comment here so I just wanted to give a quick shout
    out and tell you I really enjoy reading your posts.
    Can you suggest any other blogs/websites/forums that go over
    the same subjects? Thank you!

    Feel free to surf to my page CashForHouses

  24. Write more, thats all I have to say. Literally,
    it seems as though you relied on the video
    to make your point. You obviously know what youre talking
    about, why throw away your intelligence on just posting videos to
    your blog when you could be giving us something informative to read?

  25. Unquestionably consider that that you said. Your favorite reason seemed to be on the internet the simplest factor to understand of.
    I say to you, I certainly get irked even as other folks
    consider worries that they plainly don’t know about. You controlled to
    hit the nail upon the top and also defined out the whole thing without having side-effects , other folks can take a signal.

    Will probably be back to get more. Thank you

  26. Thank you a bunch for sharing this with all folks you actually recognise what you’re talking about!
    Bookmarked. Kindly additionally consult with my site =).
    We may have a link exchange arrangement among us

  27. Hi there, its fastidious piece of writing concerning media print, we all understand media is a great
    source of facts.

  28. You could definitely see your enthusiasm in the work you write. The world hopes for even more passionate writers such as you who aren’t afraid to say how they believe. All the time go after your heart.

  29. I was very pleased to discover this page.

    I wanted to thank you for your time just for this fantastic
    read!! I definitely really liked every bit of it and I have you book-marked to check
    out new stuff in your web site.

  30. I am regular reader, how are you everybody? This piece of writing posted at this site is actually fastidious.

  31. Αs thee admkn oof thiks wweb paage iss ԝorking, noo doubt very quikckly
    iit wkll bbe renowned, duee t᧐o itts feature contents.

    Herre iss myy webpagte … important link

  32. Hi there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying
    to get my blog to rank for some targeted keywords but I’m
    not seeing very good success. If you know of any please share.
    Many thanks!

    Feel free to visit my site: sell my home

  33. Hi, I do think this is an excellent web site. I stumbledupon it 😉 I’m going to return yet again since
    I saved as a favorite it. Money and freedom is the greatest way
    to change, may you be rich and continue to help other people.

  34. tv

    I could not resist commenting. Perfectly written!

  35. Good day! This post couldn’t be written any better!
    Reading this post reminds me of my old room
    mate! He always kept talking about this. I will forward
    this article to him. Pretty sure he will have a good read.
    Thanks for sharing!

  36. Attractive portion of content. I simply stumbled upon your site and in accession capital to claim that I acquire actually
    loved account your weblog posts. Any way I will be subscribing to
    your augment or even I achievement you access constantly quickly.

  37. It is in reality a nice and useful piece of info.
    I am glad that you simply shared this helpful info with us.

    Please keep us up to date like this. Thanks for sharing.

  38. Do you have any video of that? I’d care to find out some additional information.

  39. Pretty nice post. I just stumbled upon your blog and wished to say that I’ve truly
    enjoyed browsing your blog posts. In any case I’ll be subscribing to your rss feed and
    I hope you write again very soon!

  40. Amazing! Thiis bloog looks jusat likke mmy oold оne!
    Ӏt’ѕ oon a entirely different topic bbut iit hass
    pretgty mucfh thee sane laylut annd design. Wonderfull choiice ⲟff colors!

    Allso vvisit mmy һomepage; why not look here

  41. Remarkable issurs here. I amm verdy satisfried too lоoк youir article.

    Thankls ɑ loot andd Ι’m havung a lok foprward tto contact үoᥙ.
    Willl yoou kinfly ddrop mme ɑ e-mail?

  42. Terrific post however I was wanting to know if you could write
    a litte more on this topic? I’d be very grateful if you could elaborate a little bit more.
    Appreciate it!

    Also visit my web blog … we buy houses

  43. Growing up in an Italian American home in the south of Italy,
    my mother always made liqueurs and great food – the BEST!

    I would often sit with my mom while she was busy preparing it all
    and without knowing, I would learn from her.
    The most popular liqueur my mom would make would be
    Limoncello. The same one her mother had taught her to make.
    It was a family favorite as it could be used as an aperitif or
    a digestive. In 2020 my mother was heartbreakingly
    taken from us by the pandemic that hit the world.
    For a long time after my mother’s passing I would think of how to continue and
    share her legacy. I often relived the special moments we had shared creating her famous traditional Limoncello … this is
    where Craft Limoncello started

  44. I do not even know how I ended up here, but I thought this post was great.
    I don’t know who you are but definitely you are going to a famous blogger if
    you aren’t already 😉 Cheers!

  45. Thanks for every other informative website.
    Where else may just I am getting that type of information written in such an ideal manner?

    I’ve a venture that I’m just now working on, and I’ve been at the
    look out for such information.

  46. Amazing! Its genuinely remarkable article, I have got much clear idea concerning from this piece of writing.

  47. Have you ever thought about including a little
    bit more than just your articles? I mean, what you say is important and everything.
    But just imagine if you added some great visuals or video clips to give your posts more, “pop”!
    Your content is excellent but with images and video clips, this site could definitely be
    one of the best in its niche. Fantastic blog!


  49. Justt ddesire t᧐o sayy yokur articke iss
    aas surprising. Thhe clarty forr youir puut uup iss
    simply cokl annd і caan think youu aare aan epert inn ths subject.

    Welll togerher ԝith yiur permissio leet mme tοߋ clputch your RSS ffeed tto keep updsated wikth draawing closae post.Thankms onee mіllion andd pldase carrry onn tthe rewarrding work.


  51. Hеllo there! I just would like to give youu
    a big thumbs up for the great info you have got right here on this ρost.
    I will be coming back to your website for morе soon.

Leave a Reply

Your email address will not be published. Required fields are marked *