If you’ve been thinking of starting up a new online store, chances are you’ve run into the names Shopify and WooCommerce in your search. Shopify and WooCommerce are the industry go-to’s for E-commerce platforms, often being paired against one another
Google Analytics 4 (GA4) has been available since 2020, and offers a way for users to track both app and web visits, rather than having these properties split into different views. Despite being available since 2020, we still see many
Email Marketing is one of the most valuable and cost effective digital channels to grow sales, retention and strong community loyalty. We worked with an independent candle making brand that wanted to grow a candle academy while selling their luxury
The welcome series email automation flow is one of the most powerful flows a business can implement. This is a sequence of emails used to introduce your brand to potential customers while educating them on the benefits of the product
You may have heard that you need web hosting to have a website. Web hosting is a discussion point that many web developers will raise while working on a new website project, but perhaps don’t always give a great explanation
Search engine optimisation (SEO) is a common practice and series of digital techniques that enable you to appear in a higher ranking on search engines like Google and Bing. You’ll commonly see SEO alongside website optimisation; however, can you do
Email marketing is one of the core pillars of digital marketing and is one of the best methods to communicate directly with your target audience. Many businesses leverage their website to host an email sign up form, allowing viewers to
Social selling is the art of leveraging your brand, positioning, and content to build an audience on social media. A social selling strategy helps you build up credibility while simultaneously targeting key touchpoints for your ideal buyer to sell your
Websites play a pivotal role in the marketing world. They act as the hub of information for customers and business partners alike. An outdated website often does more harm than good by turning new prospects away and towards a competitor.
